Blog

TL;DR: I have founded Palette, where we’re building best-in-class performance monitoring for web apps. We raised a pre-seed from Afore Capital, hired a small team, and announced our case study with Notion. We’re now growing our team and expanding beyond the web.

Since 2010, Notion has worked on a web-based workspace that lets users write, plan, and organize — adding features over time, such as content blocks, collaborative tools, and AI features. Notion has seen incredible growth, recently crossing more than 100M users ranging from students to enterprise customers. But as Notion scaled, it became difficult to pinpoint the cause of performance regressions and identify opportunities for improving performance. As a result, maintaining typing and load performance became a frequent challenge. In July of 2023, Notion integrated Palette to tackle their challenges with performance.

Since 2010, Notion has worked on a web-based workspace that lets users write, plan, and organize — adding features over time, such as content blocks, collaborative tools, and AI features. Notion has seen incredible growth, recently crossing more than 100M users ranging from students to enterprise customers. But as Notion scaled, it became difficult to pinpoint the cause of performance regressions and identify opportunities for improving performance. As a result, maintaining typing and load performance became a frequent challenge. In July of 2023, Notion integrated Palette to tackle their challenges with performance.